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Breaking into a new

market with Kevita đź’¸

Kombucha is one of the fastest-growing products within the health drink industry. Category leaders in the UK are investing heavily to increase their social media presence. Kevita needed to differentiate itself to stand out from its competitors when entering a new market to avoid getting lost in the noise.

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Service - Influencer marketing

Description- 6 out of 20 vloggers involved in the campaign were to go to Madrid to take part in a live event as its host (presenting questions in Trivia). Famous cooking vlogger Cocina del Pirata was among these lucky influencers.

Goal
Attract new paying users to the game
Platform 
Youtube
GEO
Spain, Latin America
Results
8m+ views, 65k clicks
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