Breaking into a new
market with Kevita đź’¸
Kombucha is one of the fastest-growing products within the health drink industry. Category leaders in the UK are investing heavily to increase their social media presence. Kevita needed to differentiate itself to stand out from its competitors when entering a new market to avoid getting lost in the noise.
Service - Influencer marketing
Description- 6 out of 20 vloggers involved in the campaign were to go to Madrid to take part in a live event as its host (presenting questions in Trivia). Famous cooking vlogger Cocina del Pirata was among these lucky influencers.